Tuesday, December 20, 2005
Birthrise
Well, the Sun made another spectacular entrance this morning. Today's photoset includes just 20 shots, vs. 49 yesterday. All these shots have their own text, so think of this set as a photoblog. The series starts here.
The day was auspicious in another way: it's daughter Jennine's birthday. If she had a site of her own, I'd point to it. But she has better things to do, including a responsible high-level job here in San Francisco.
Looking forward to seeing her, and other family folks, up in the Bay Area this Christmas.
Bonus shots: Yesterday evening's sunset series is part of this longer one, and begins here.
New fix
Play balls
Dan McGinn:
If P&G really had balls, they would have the people create the flavors they want and make the executive decision about which ones to make and then create the marketing campaign about them. If P&G really wanted to succeed, it would give up control to the people they used to call their consumers.
He explains the difference between one-way and conversational companies, and where both are headed.
Because civilization is a barn we never finish raising
Speeches are plates of spaghetti, thrown at a wall. Some stuff sticks, some doesn't. The slide above, from my closing keynote at Syndicate, stuck with Mamutong, the blog of Nick Nichols, who lives in the Philippines and consults that country's energy sector. His practice (at that last link) is a blog too. He sources from all over the place, including Brian Millar (London) and Jeff Jarvis (New York).
Don Thorson sources the same point , adding,
The model used to be, you developed a product, froze it and shipped it and then immediately began work on the next product version. Today the model is, build it, ship it, improve it, ship it, ... Or better yet, build it, ship it and let your customers improve it on their own. The company that can learn to build, listen, learn, integrate the fastest will have a sustaining advantage over their competitors.
Accordingly, marketers will come to understand that the story now needs to be liquid. They too, need to learn how to listen in order to be in the conversation about the product they are promoting. It's more about dialogue than proclamation.
Yep.
Onward and downward
Thanks to Hugh at Gapingvoid for the kind words. Also for the news that this here blog is slowly, inevitably, sinking out of the Technorati Top 100.