Tuesday, September 27, 2005

Elsewheres

Sitting here at Stanford, I wish I could also be at the Duke Podcasting Symposium. Here's one post with kind words for whatever Doug Kaye is saying there.

Doug points out that the event is being streamed live.

Syndicating your balls

Titleist and the golf conversation:

Titleist, a company that makes golf balls, clubs and accessories, now has RSS feeds. Really smart. Golf is a conversation, and if you make golf balls, you want to be part of the golf conversation. The golf part of RSS is largely a void in 2005, so if you're Titleist, why not move to fill it? It's cheap. An example of RSS-as-advertising; much more powerful than advertising-in-RSS. Why pay someone else to hitch a ride in a conversation, when you can host it yourself? Much more cost-effective, and appreciated by customers. People don't like intrusive marketing as much as they like finding commercial information they're looking for.

That's the best example I've seen yet — of making money because of, rather than with, RSS (or blogging, or your phone, or whatever).

[Later...] Oy vay. It turns out the origin of this is a rare something Dave wrote that I missed.

Versa Visa?

Sadagopan says Identity 2.0 Follows Web 2.0. I just read the headline to Craig Burton, who I'm about to have breakfast with. He said It's the other way around. Great teaser.

We're both at meetings for the next couple days at Stanford, talking about Identity and related subjects. I doubt I'll be blogging much through the course of it, but I'm sure I'll have a lot to say about it when we're done.

Meanwhile, thanks to Shelley Powers and Matthew Gertner for thoughtful responses to what I wrote the other day here (excerpted from here).