Saturday, July 22, 2000

eBusiness as Usual

Don Marti points us to a great cartoon at WebReview.com.

Hold it right there. Don't move. Now put down the customer and step away from the marketplace.

It's irony time.

Suddenly Cluetrain, which called for burning Marketing as Usual "down to the water line," seems to be inspiring quite a bit of, well, marketing.

First there was this Zeroknowledge ad in which a little girl proclaims that she is not "a pair of eyeballs to be captured" or a "profile to be sold."

Then this NetCreation's ad, featuring a worried looking mom and herlittle girl, across from a framed statement that reads —